Ayse Guvencer – Head of Digital and Strategy, Starcom

  • Graduated from Northwestern University with a double degree in Economics and Political Science, Ayse started her digital career at Razorfish in 2004 looking after Fortune 500 clients in finance, retail, entertainment and travel. After returning to Istanbul, she assumed to role of building up the performance marketing department of a start-up which became Performics. After a brief interlude with creative agency management at Ogilvy One, Ayse moved on to launch iProspect and AMNET into the Turkish market.In 2016, she moved on to Google to manage small businesses and their agencies for the Turkish market for 1.5+ years. She is currently the Head of Digital and Strategy at Starcom-Core Media managing some of the nation’s biggest advertisers.


    Title: Do you know how data is affecting your bottom line, or the lack of using it properly?

    Synopsis: In the ever convergent marketing world, every touch point, every channel, every customer interaction generates its own data pool, and lots of it. Unless you have a solid plan in place in terms of how you visualize that data, how you report on it, how you segment it, you are throwing away more than half of your marketing dollars. Not every brand has access to a Data Management Platform, fair enough. However, every brand should have a data scientist on board to make sense of all the data that is being compiled. Unless this is done properly, you are leaving customers on the table. Do you know how data affects your bottom line? Are you at the beginning of this journey, or haven’t even started yet? I am planning on putting all this in perspective for you. If you want to learn about how to handle your data needs, I am here to help.


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